In the latest "How much do jeans cost these days???" expose, the San Francisco Chronicle found that when hot jeans are on the line, cost is not an issue. "Girls as young as 11 and women in their late 50s are snatching up designer jeans — no matter how high the price and no matter what their incomes are." Levi Strauss, clad in sensible work jeans no doubt, is probably rolling over in his grave.
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