Versace, Armani and a half-dozen other design firms are taking the hotel business by storm, reports the U.K.-based Independent. While Versace already has a hotel on Australia's Gold Coast, the company announced plans to bless the world with Palazzo Versace Dubai, and is working on a third project in Asia. Not to be outdone by Versace, thirty Armani hotels are slated to open in the coming years -- one of which will be located in the Burj Dubai, the tallest tower in the world once completed. Since we're buying into the lifestyle, can we fly there in the Versace jet?
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