Big Red


by Wendy at August 15, 2006, 12:27 PM

Gap-Product-RED-1.jpgCool Hunting has given us a sneak peek into Gap's rebirth, and so far things look pretty good. Gap PRODUCT (RED), the T-shirt-and-jeans emporium's latest effort, combines global economic development, disease research funding and cute clothes all into one. Half of sales from the duds will go to The Global Fund to Fight AIDS, Tuberculosis and Malaria. Armani and Converse are on board as well, with similar programs to boost economic development in Africa while also boosting their corporate images.

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