The same folks who brought you really cheap basketball sneakers are now set to bring you sportswear fronted by actress and "style icon" Sarah Jessica Parker, all for below-Wal-Mart prices. Steve & Barry's, the up-and-coming super-cheapo retailer, will sell the new collection, called Bitten, so named for SJP's passion for cheap clothes. "Parker was blown away by the company's mission and bitten by the Steve & Barry's bug after walking into a Steve & Barry's store for the first time." Are we really supposed to believe that? After all, this is coming from a woman who has worn Lanvin, Chanel couture and Alexander McQueen and walked a thousand miles in Manolo Blahniks. [via Fashion Week Daily]
Related Links: Walk a thousand more.
