A new book, "Chasing Cool," by the man who made Barneys the "coolest store in the world," dissects what it means to set trends, and in the midst, reveals some fun Barneys history. Gene Pressman's grandfather founded Barneys in 1923 as a men's discount store, and his father worked to transform the store into an upscale mecca. "No American designers wanted to sell to us because they thought we were a discount store," Pressman told the Financial Times, "so we had to go to Europe and find new designers, who maybe thought we were interesting because we were downtown, not realizing that at that time, no one shopped downtown." Thus, Armani, Versace, Issey Miyake were duped into becoming global brands.
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Hahahahaha. That's funny. It's hard to imagine Armani or Versace being "duped" into anything. It's very funny.
Posted by: xenobia at May 16, 2007 2:04 PM
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A new book, "
Quote of the Day
Posted by: xenobia at May 16, 2007 2:04 PM