Born and Worn in the USA


by Malcolm at September 28, 2007, 10:07 AM

dancinginthedark_alb-bitusa.jpgSome would argue that 'premium denim' was over by the time Seven Jeans and True Religion ended up in a pop song, but chichi dungarees lines continue to sprout, including year-old Bread Denim. Bread's $200 jeans tout the usual bragging rights -- distressed by hand; available at Bloomies and Fred Segal -- but what's more interesting is that they're proudly made in downtown L.A. Given that hipster chain American Apparel markets the exact same ethos, are we witnessing the birth of a patriotic fashion movement?

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— Jason Wu, during a private dinner. From WWD.com

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