The first MUJI store comes to the U.S. this week, with a grand opening of their first Soho location this Friday. (A second store, in Midtown, is expected to open within a year.) The Japanese company's famously nondescript products were previously only available in the U.S. through MOMA's gift shops (and then, mostly limited to office products and stationery). These new stores will offer full MUJI stock, from apparel to home electronics to furniture to housewares. An extensive article in Slate describes the company's anti-branding schtick and how it has taken off.
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The first MUJI store comes to the U.S. this week, with 
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