Stand back Febreze there is a new scent in town. Label Cimarron Jeans has recently created scratch and sniff colored denim with a matching scent. The yellow jeans have a lemon scent, the orange jeans are scented with mandarin tones, green denim is minty fresh and pink smells of fresh berries. According to Cimarron’s designer, Tiziano Folgia, the scent is only released when the denim is rubbed and the scent should last up to 20 washes. I love this concept! Like many busy fashionistas, I wait until I'm down to my granny panties and non-matching socks before I bother with doing the laundry, so having jeans that "re-scent" themselves, is an ideal solution.
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