In response to the trend of customers reusing shopping bags for non-chic necessities (carrying laundry to the cleaners or lunch to work) a heated competition is under way in retailing to offer the most durable, fashionable shopping bags that can be reused by consumers long after they make a purchase. Luxe national chains, such as, Saks Fifth Avenue, Lord & Taylor, and Scoop are investing millions of dollars in new flourishes like plastic-coated paper and heavy fabric cord handles, with brands aiming to make each and every one of us bag-a-licious billboards.
[photo courtesy of New York Times]
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In response to the trend of customers reusing shopping bags for non-chic necessities (carrying laundry to the cleaners or lunch to work) a heated competition is under way in retailing to offer the most durable, 
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