Here's something to put Sex & the City's Absolut Hunk to shame: a 27-story-high Calvin Klein ad of new campaign boy Djimon Hounsou. Overlooking Victoria Harbor in Hong Kong, the billboard splashed across the former Ritz Carlton is, needless to say, the company's largest to date. A quote from the sexily-titled magazine Marketing: "Kennis Chan, Calvin Klein marketing executive, said the main focus for this billboard is to create noise and increase brand awareness in the market." No joke. Those tighty whities must stretch out to a good four stories. Or one can only hope.
Comments
Post a comment
Remember Me?
All submissions are subject to our Conditions of Use. You must be at least 18 years of age to submit a posting for inclusion on our Web site.
Quote of the Day
