David Beckham has teamed up with James Bond, owner of the Undefeated sneaker-freak boutiques, on a fall-winter men's collection for Adidas Originals by Originals. Their design approach was to update classic American sportswear with fashionable silhouettes and details. The apparel range features materials such as leather, cashmere and silk, while the footwear builds on iconic Adidas styles. The duo also developed accessories and thermal layering pieces. However, Beckham, who already has an athletic endorsement relationship with Adidas, has no plans to use his image or personal appearances to promote the new line.
“She's embracing new designers, different designers, she's not conforming to a certain mold of what a first lady should be. I think she's truly a modern woman in every sense.”
— Peter Som, on First Lady Michelle Obama's style choices. From WWD.com
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