Bluefly Talks 'Project Runway' in New Book 'Why She Buys'


by Nana at July 15, 2009, 3:15 PM

Bluefly's CEO, Melissa Payner shares the strategy behind the company's Project Runway sponsorship with fellow CEO, business strategist and author Bridget Brennan. Give Why She Buys a read (pp. 196-201), then tweet Melissa and let her know what you think!

Bluefly_is_in_Bridget_Brennan's_Why_She_Buys_p_196-201_.jpg

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>Tweet our CEO
>Buy Why She Buys
>Shop Project Runway winner, Leanne Marshall's eco-chic Bluefly collection

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