Bluefly Talks 'Project Runway' in New Book 'Why She Buys'
by Nana at July 15, 2009, 3:15 PM
Bluefly's CEO, Melissa Payner shares the strategy behind the company's Project Runway sponsorship with fellow CEO, business strategist and author Bridget Brennan. Give Why She Buys a read (pp. 196-201), then tweet Melissa and let her know what you think!