Justin Timberlake To Launch Two Fragrances Stateside
by Najwa Moses at July 13, 2009, 10:00 AM
Justin Timberlake is in Play -- that is, the Givenchy fragrance brand of that name, set to be rolled out in the U.S. this fall, following its debut in Europe a year ago. Timberlake is pulling double-duty as the face of this launch: two men's scents -- dubbed Play and Play Intense, respectively -- are offered.
"We were looking for a man who's recognized all over the world, someone new to the world of perfumery, and with great seductive potential," said Pamela Baxter, president and chief executive officer of LVMH Perfumes & Cosmetics N.A.
Both scents have top notes of bergamot, mandarin orange, bitter orange and grapefruit; a heart of Caribbean amyris wood, black pepper and coffee flower, and a drydown of vetiver and patchouli and will be available in two sizes, 50 ml. and 100 ml retailing at $53 and $71 respectively.
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