Tilda Swinton Is the Spring 2010 Face of Pringle of Scotland
by Najwa Moses at July 15, 2009, 12:14 PM
The label has tapped actress Tilda Swinton -- who resides in Scotland -- to be the face of both its men's and women's collections for the label's spring 2010 campaign, which will be shot against the country's landscape by photographer Ryan McGinley.
The company describes the campaign, slated to be shot in August, as a "collaboration" among Pringle, McGinley and Swinton. Alongside the print images, McGinley will shoot a short film of Swinton to be shown on various arts Web sites, while stills from the shoot will be exhibited in London during the city's fashion week, where Pringle will show in September (nice!).
As for why the brand chose to go in the direction of Swinton -- past faces have included Lydia Hearst, Daisy Lowe, and Pixie Geldof, a Pringle spokesperson told WWD, "We don't want to go away from [our traditional customers] -- we believe Tilda is more inclusive, as both young and more mature people identify with her acting."
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