Calvin Klein Underwear Launches Euro Male Model Search
by Najwa Moses at August 10, 2009, 10:00 AM
Calvin Klein is updating their Steel range of men's underwear, in tandem with the launch of a pan-European male model search to include a line that consists of nine new colorways, each representing the flag of one of the countries participating in the model competition: England, France, Germany, Greece, Italy, Netherlands, Russia, Spain and Sweden.
Through the competition, "9 Countries, 9 Men, 1 Winner," the brand is seeking one man from each of the nine countries who embodies the attributes of a Calvin Klein Underwear model, perhaps while incorporating the specific aesthetics of each country.
The winner will receive a one-year contract with Select Model Management (Dornan's agency) and a luxury trip for two to South Africa.
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